Hainan Zhenwei, established in 2018, is a subsidiary of Zhenwei Exhibitions.With planning, sales, customer service, and online promotion departments, it mainly provides professional services in the fields of exhibition, conference, and online promotion.
The main projects of Hainan Zhenwei:
Hainan International Brand Expo, co-organized by the Hainan Provincial Department of Commerce, the Sanya Municipal People's Government, the Ministry of Commerce Foreign Trade Development Bureau, and the Hainan Provincial Chamber of Commerce. In 2019, the theme of the Hainan International Brand Expo was “Sharing the New Starting Point of Free Trade”, focusing on the overall goal of building an international tourism consumption center, highlighting brand display, brand planning, brand culture, and brand services, aiming to build an international promotion platform for “International brands entering China and Chinese brands going to the world”. It aims to divert the annual overseas consumption of 220 billion yuan by Chinese tourists back to the country through the exhibition. During the exhibition, more than 500 brands from 18 countries and regions including Thailand, Malaysia, Iran, South Korea, Japan, Sri Lanka, and Afghanistan participated, attracting 24,000 purchasers and 73,000 visitors, with 536 orders and a total transaction volume of 680 million yuan, effectively promoting the exchange and cooperation between enterprises in Hainan and international brands.
The expo cover various fields such as characteristic tourism resources and tourism products, health and medical care, food and beverage, clothing and apparel, jewelry, consumer electronics, hotel room furnishings, brand services, etc. Concurrently during the expo, a series of activities were held, including the International Duty Free Commodity Procurement Conference, World Brand Annual Joint Promotion, World Brand Starlight Night, Annual World Characteristic Brand Release, World Brand Resource Networking, Hainan Annual Brand Investment Promotion Conference, etc., attracting well-known brands such as Guerlain, Camus, Porsche, BYD, Grandson & Son, etc.
It is worth mentioning that the expo also attracted more than 60 mainstream media outlets from 7 countries including China, Thailand, Malaysia, Indonesia, Cambodia, Myanmar, and the United Arab Emirates, effectively enhancing the international influence of the expo.